1.Detects new custom activity
Integrate Close and CRM tools to watch for new custom activity creation and capture opening call activity into your automation.
Create activity records for opening sales calls when logged
Automatically monitor new custom activity creation across Close and Zapier formatting. Create and update activity records in Airtable when custom activity created or configured activity logged or opening call activity loggedβso you can format dates, reduce duplicate writes, and keep reporting consistent without manual entry.
How this automation protects reliable call follow-up
When custom activities are logged but dates vary, follow-up timing and reporting get inconsistent. This automation formats dates, delays for stable records, and creates or updates activity rows in Airtableβso your team can report and follow up fast.
Closeor swap with your favorite app
2.Standardizes activity timestamp
Integrate Formatter by Zapier and date formatting rules to map the created timestamp to YYYY-MM-DD and month year labels.
Formatter by Zapieror swap with your favorite app
3.Formats scheduled appointment date
Integrate Formatter by Zapier and scheduling tools to format any scheduled or appointment date into YYYY-MM-DD for the activity date field.
4.Delays before record lookup
Integrate Delay by Zapier and automation pacing tools to pause 4 minutes so the CRM record can settle before lookup.
Delay by Zapieror swap with your favorite app
5.Finds or creates activity row
Integrate Airtable and activity base tooling to search by lead reference and activity date and create a new row when no match is found.
Airtableor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Trusted by 3.4 million companies
Related automations
- Apps: Webhooks by Zapier, Pipedrive, Formatter by Zapier, Code by ZapierSwap with your favorite apps.
Add activity timestamps and elapsed hours to deals
Deals missing completion timestamps leave owners without elapsed-time context. Add completion dates and calculated hours to deals so reps and ops can act same day.
- Apps: Fathom, Filter by Zapier, ChatGPT (OpenAI), Zapier Tables, Close, AI by ZapierSwap with your favorite apps.
Add AI coach review notes to lead records
Your coaching transcripts arrive unreviewed, leaving coaches without actionable feedback or direct timestamps. Receive AI coach critiques attached to leads and the coaching table for same-day follow-up.
- Apps: Fathom, Formatter by Zapier, AI by Zapier, HubSpotSwap with your favorite apps.
Add AI meeting notes to CRM contact and deal
Your meeting transcripts lack structured client and compliance context, so agents miss clear next steps. Receive AI summaries and CRM notes attached to contacts for same-day follow-up.
- Apps: Granola, Amazon S3, VitallySwap with your favorite apps.
Add AI meeting notes to customer record in CRM
Your AI meeting notes and transcripts sit outside customer records, leaving CS managers without context for outreach. They are appended to the customer record for immediate review within minutes.
- Apps: Fathom, Storage by Zapier, Filter by Zapier, AttioSwap with your favorite apps.
Add AI meeting summaries and recordings to CRM records
Your AI meeting summaries and recordings live outside CRM, leaving reps without conversation context for follow-up. Summaries and recording links are added to records for immediate action same day.
- Apps: Zoom, AI by Zapier, Formatter by Zapier, HubSpotSwap with your favorite apps.
Add AI meeting summaries to CRM contact notes
Your consultation transcripts arrive unstructured, leaving counselors without student profiles or clear next steps. Summaries become concise briefing notes for enrollment staff, ready same day.
- Apps: Fathom, Looping by Zapier, HubSpotSwap with your favorite apps.
Add AI meeting summaries to CRM contact records
Your meeting summaries sit disconnected from contact records, leaving account managers without follow-up context. Saved summaries provide immediate contact-level context for faster outreach same day.
- Apps: Fathom, Code by Zapier, Looping by Zapier, CloseSwap with your favorite apps.
Add AI meeting summaries to CRM lead records
Your AI meeting summaries and recordings live outside CRM, leaving reps without conversation context for timely follow-up. Add summaries and recording links to lead records so reps act same day.
- Apps: CallRail, Filter by Zapier, Follow Up BossSwap with your favorite apps.
Add answered call as CRM registration with recording
Your inbound calls go unlogged, leaving agents without recordings or caller context. Capture calls as CRM registrations so reps get recordings and contact details the same day.
- Apps: Jotform, Google Sheets, RexSwap with your favorite apps.
Add applicant response as CRM note and task
Applicant form replies can arrive without CRM context, leaving agents unable to prioritise follow-ups. Add a CRM note, create a reminder, and clear tracker rows so agents act same day.
- Apps: Jotform, Close, Filter by Zapier, SlackSwap with your favorite apps.
Add application submissions to lead activity and alert
Your bootcamp form submissions lack CRM context, leaving reps without applicant details and delaying outreach. It attaches submissions to matching leads and alerts staff for same-day triage.
- Apps: Grain, Filter by Zapier, Looping by Zapier, HubSpotSwap with your favorite apps.
Add attended demo date to contact records from recordings
Your demo recordings aren't linked to contact records, leaving attendee histories incomplete and reps without context. It writes demo dates to contacts so reps and ops get attendance data same day.
- View all
Explore all activity logging automations
Capture complete sales records with automated email logging, meeting logging, and call logging
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Ready to automate your workflow securely?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.