1.Detects new record in capture table
Integrate Zapier Tables and CRM record storage tools to capture each new lead row from your configured capture table.
Add new lead records to central CRM database
Automatically detect new lead rows in Zapier Tables and map them across CRM and MySQL databases. Create and update when lead row added, email submitted, or primary contact providedβso you can create missing leads, update existing records, and keep lead sources accurate without manual CRM updates.
How this automation keeps CRM leads up to date
When new lead rows land in your capture table, manual CRM updates can cause duplicate records and stale contact details. This automation monitors new records and uses MySQL to find matching leads, create new lead rows, and update existing onesβso your team can stay current.
Zapier Tablesor swap with your favorite app
2.Finds existing lead via custom query
Integrate MySQL, database lookup, and query tools to look up a lead by email and check for an existing match.
MySQLor swap with your favorite app
3.Creates lead row when no match
Integrate MySQL and data mapping tools to create a new lead row when no matching record is found.
4.Updates lead row when match exists
Integrate MySQL and CRM data mapping to update contact columns for matched leads with incoming field values.
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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