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Send auto replies and update subscriptions from inbound SMS

Automatically catch inbound SMS webhooks across Webhooks by Zapier and Zapier Tables. Route opt-in and opt-out events and send the right confirmation or help replyβ€”so you can update subscriptions and avoid manual routing, follow-up, and paperwork.

How this automation protects opt-in compliance and response speed

When inbound SMS webhooks arrive without a consistent handler flow, missed replies can break opt-in compliance. This automation captures message text, looks up subscriber settings, routes keyword paths, and sends the correct replyβ€”so you can respond fast.

  1. 1.Catches inbound SMS webhook

    Integrate Webhooks by Zapier to receive inbound SMS payloads and capture sender phone and message text.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Finds subscriber settings record

    Integrate Zapier Tables and lookup tools to search subscriber settings table and pull reply templates and handler endpoints.

    Zapier Tablesor swap with your favorite app
  3. 3.Branches by keyword path

    Integrate Filter by Zapier and routing logic to branch on message text and route opt in, help, or opt out only.

    Filter by Zapieror swap with your favorite app
  4. 4.Posts handler endpoint event

    Integrate Webhooks by Zapier to post a payload event flag to the configured endpoint for downstream systems.

    Webhooks by Zapieror swap with your favorite app
  5. 5.Sends the mapped reply message

    Integrate Sub-Zap by Zapier and template messaging tools to map template content and send the outgoing reply.

    Sub-Zap by Zapieror swap with your favorite app

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Calendly
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Sysco
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Getaround
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HelloFresh
Lululemon
Barry's
Hopper
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The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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  1. Step 1

    Connect your tools

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  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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