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Publish short-form video posts with optimized pin copy

Automatically monitor new media posted in your Instagram for Business account and prepare pin-ready copy across ChatGPT (OpenAI), Formatter by Zapier, and Buffer. Create and update when new video media posts, video media is detected, or a caption is addedβ€”so you can generate pin titles, draft pin captions, and queue optimized posts without manual posting.

How this automation optimizes your pin copy

When new media posts go unhandled, pin copy falls behind and posting opportunities slip. This automation maps Instagram media, filters for video, generates AI title and caption, cleans outputs, and queues them to Bufferβ€”so you can publish consistently.

  1. 1.Maps new media details

    Integrate Instagram for Business, social posting tools, and media parsing to map media URL and caption to workflow fields.

    Instagram for Businessor swap with your favorite app
  2. 2.Filters to video media

    Integrate Filter by Zapier, validation rules, and workflow filters to continue only for qualifying video media types.

    Filter by Zapieror swap with your favorite app
  3. 3.Generates pin title

    Integrate ChatGPT (OpenAI), AI writing, and caption prompts to generate one optimized pin title from the caption.

    ChatGPT (OpenAI)or swap with your favorite app
  4. 4.Generates pin caption

    Integrate ChatGPT (OpenAI), AI writing, and formatting rules to generate a one paragraph pin caption from the caption.

    ChatGPT (OpenAI)or swap with your favorite app
  5. 5.Cleans AI outputs

    Integrate Formatter by Zapier, text cleaning, and length trimming to remove stray quotes and prepare final post text.

    Formatter by Zapieror swap with your favorite app
  6. 6.Adds to queue

    Integrate Buffer, scheduling tools, and queue channels to add the video, caption, and title to the configured pin channel.

    Bufferor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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