1.Detect completed phone calls
Integrate CallRail to detect completed phone calls for offline attribution crosswalk updates.
Update offline call crosswalk with paid search data
Automatically detect paid-search inbound phone call completions across CallRail and analytics tools. Create and update a paid search call crosswalk row when call direction matches, tracking source is present, or GCLID is availableβso you can format caller keys, standardize call timestamps, and enrich attribution without manual reconciliation.
How this automation updates your offline call crosswalk
When paid-search call details arrive, missing or mismatched crosswalk rows can distort offline attribution. This automation filters qualifying calls, formats caller and timestamps, and then looks up and creates or updates rowsβso your team gets accurate paid search conversion context.
CallRailor swap with your favorite app
2.Filter qualifying paid-search calls
Integrate Filter by Zapier to continue only for inbound paid-search calls with valid tracking fields.
Filter by Zapieror swap with your favorite app
3.Format caller number to E.164
Integrate Code by Zapier to format the caller number to E.164 and build a last 10 digits key.
Code by Zapieror swap with your favorite app
4.Standardize call start time
Integrate Formatter by Zapier to convert the call start time to a UTC timestamp.
Formatter by Zapieror swap with your favorite app
5.Lookup crosswalk row by phone key
Integrate Google Sheets to look up a matching row using last 10 digits or E.164.
Google Sheetsor swap with your favorite app
6.Choose update or create path
Integrate Paths by Zapier to update an existing row when a match is found or create a new row otherwise.
Paths by Zapieror swap with your favorite app
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