1.Catch subscription payload
Integrate Webhooks by Zapier and webhook payload parsing to pass the raw subscription body to the parser for mapping and extraction.
Update deal UTM fields from new list subscribers
Automatically catch subscription payloads from Webhooks by Zapier across marketing list subscribers. Create and update deal UTM fields and add attribution notes when new subscribers activate, so your team can keep attribution accurate without manual data entry.
How this automation updates your deal UTM fields
When subscription UTMs stay disconnected from deals, attribution reporting gets inconsistent and teams waste time reconciling values. This automation catches subscription payloads and extracts UTM data, then looks up contacts, searches linked deals, and updates deals and notesβso your team can trust attribution.
Webhooks by Zapieror swap with your favorite app
2.Extract email and UTM bundle
Integrate Formatter by Zapier and text extraction to pull the subscriber email and UTM attributes from the payload.
Formatter by Zapieror swap with your favorite app
3.Find contact by email
Integrate Brevo and CRM lookup tools to retrieve the contact ID by the extracted email.
Brevoor swap with your favorite app
4.Search deals by contact
Integrate Brevo and sales pipeline data to search for deals linked to the contact ID.
5.Update deals and add note
Integrate Brevo and deal management to map UTM fields onto deals and create a note with copied attribution values.
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Clarify campaign ROI with automated conversion capture, revenue mapping, and attribution reporting
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Step 1
Connect your tools
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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