1.Detect updated contact
Integrate ActiveDEMAND and contact enrichment tools to detect updated contact events to trigger conversion forwarding.
Send updated contact conversions to ad platforms for attribution
Automatically monitor ActiveDEMAND updated contacts across ActiveDEMAND and ad platforms. Send offline and server side conversions when qualifying records changeβso you can align attribution, improve retargeting, and save manual reporting without manual reporting.
How this automation aligns attribution for ad conversions
When updated contact events fire, attribution gaps can break retargeting and distort campaign reporting. This automation filters qualifying records, normalizes identifiers, and sends offline and server side conversionsβso your team can improve attribution match rates without manual forwarding.
ActiveDEMANDor swap with your favorite app
2.Filters qualifying contact records
Integrate Filter by Zapier and record filtering tools to continue only qualifying records to reduce mismatched attribution.
Filter by Zapieror swap with your favorite app
3.Normalizes identifiers and timestamps
Integrate Formatter by Zapier and identifier formatting tools to normalize email and phone and map timestamps to event time.
Formatter by Zapieror swap with your favorite app
4.Sends offline conversion in Google Ads
Integrate Google Ads and conversion mapping tools to send offline conversion with mapped identifiers, names, values, and times.
Google Adsor swap with your favorite app
5.Sends server side conversion in Facebook
Integrate Facebook Conversions and server side event tools to send event with user identifiers, attributes, and normalized event time.
Facebook Conversionsor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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