1.Catches sign-up webhook
Integrate Webhooks by Zapier and webhook processing to capture the submission payload and submission reference for attribution.
Send sign-up events to ad platforms for attribution
Automatically capture sign-up webhook payloads across Webhooks by Zapier, Formatter by Zapier, Facebook Conversions, and Google Ads. Get server-side conversion events when submissions arrive, identifiers map, or times normalizeβso you can protect attribution, scale reporting, and dedupe conversions without manual follow-up.
How this automation sends conversion events for attribution
When sign-up webhook payloads arrive, attribution can get delayed or misattributed during manual mapping. This automation receives webhooks, formats contact and time fields, and sends Facebook Conversions events and Google Ads offline conversionsβso your team can attribute sign-ups accurately.
Webhooks by Zapieror swap with your favorite app
2.Normalizes phone and timestamps
Integrate Formatter by Zapier and data formatting tools to format phones to E.164 and normalize timestamps to UTC.
Formatter by Zapieror swap with your favorite app
3.Sends server event to Facebook
Integrate Facebook Conversions and event parameter mapping tools to send a server-side sign-up event with mapped identifiers.
Facebook Conversionsor swap with your favorite app
4.Sends offline conversion to Google Ads
Integrate Google Ads and conversion matching tools to send offline conversions using email precedence or phone fallback.
Google Adsor swap with your favorite app
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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