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Send paid order conversions to ad attribution system

Automatically monitor new paid orders in Shopify and format conversions across Facebook Conversions and your attribution endpoint. Send Other Event events for Purchase the moment orders are paidβ€”so you can measure paid order conversions, validate tracking, and reduce manual reporting without manual reporting.

How this automation protects paid conversion tracking

When new paid orders happen but conversion data is inconsistent, ad attribution reporting gets delayed and teams miss optimization windows. This automation monitors Shopify paid orders and normalizes order payloads and sends standardized Purchase conversionsβ€”so your team can measure paid performance accurately.

  1. 1.Captures new paid order

    Integrate Shopify and order data tools to detect new paid order events and to prepare standardized conversion data.

    Shopifyor swap with your favorite app
  2. 2.Normalizes order fields

    Integrate Formatter by Zapier and data transformation tools to normalize order timestamps and totals to standard conversion fields.

    Formatter by Zapieror swap with your favorite app
  3. 3.Flattens line items

    Integrate Formatter by Zapier and content mapping tools to flatten line items into content identifier lists.

    Formatter by Zapieror swap with your favorite app
  4. 4.Sends purchase conversion

    Integrate Facebook Conversions and analytics endpoints to Send Other Event and map fields for Purchase attribution.

    Facebook Conversionsor swap with your favorite app

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Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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