1.Receives contact webhook
Integrate ActiveCampaign and webhook delivery tools to map source fields to contact identifiers, tracking parameters, and deal details.
Send offline conversions to ad platforms from web leads
Automatically monitor new automation webhook contact events across ActiveCampaign. Create and update when webhook fires, contact enters automation, or identifiers matchβso you can record conversions in a client table, normalize tracking details, and upload offline conversions without manual attribution.
How this automation protects attribution reporting accuracy
When a contact conversion arrives but stays disconnected from ad platforms, attribution becomes unreliable and reporting time balloons. This automation maps identifiers and records conversions, then sends offline events to Facebook Conversions and Google Adsβso your team can verify results quickly.
ActiveCampaignor swap with your favorite app
2.Normalizes tracking and value
Integrate Formatter by Zapier and token parsing tools to normalize phone numbers, parse tracking tokens, and compute conversion value.
Formatter by Zapieror swap with your favorite app
3.Updates or creates client record
Integrate Zapier Tables and data mapping tools to find or create a client record and set client status to converted.
Zapier Tablesor swap with your favorite app
4.Sends conversion event to Facebook
Integrate Facebook Conversions and attribution event settings to send purchase or funnel events using normalized identifiers.
Facebook Conversionsor swap with your favorite app
5.Uploads offline conversion to Google Ads
Integrate Google Ads and offline conversion mapping tools to upload an offline conversion using gclid or contact identifiers.
Google Adsor swap with your favorite app
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