1.Monitors new or updated rows
Integrate Google Sheets and spreadsheet tools to watch for new or updated spreadsheet rows to qualify conversion events.
Send offline conversions to ad platforms and analytics
Automatically monitor new or updated spreadsheet rows across Google Sheets and ad platforms. Create and update when qualifying rows appear, conversions value is set, or identifiers are presentβso you can send offline conversions, audit event IDs, and mark rows uploaded without manual reporting.
How this automation sends offline conversions reliably
When new spreadsheet rows arrive without automation, duplicate conversions and mismatched identifiers can distort attribution. This automation cleans fields, delays for propagation, sends offline conversion events to ad platforms, and updates the sheet with audit detailsβso your team can trust reporting.
Google Sheetsor swap with your favorite app
2.Cleans and splits identifiers
Integrate Formatter by Zapier and data cleaning tools to clean and split incoming fields into first name, last name, and phone.
Formatter by Zapieror swap with your favorite app
3.Delays for tracking propagation
Integrate Delay by Zapier and timing controls to pause for 6 minutes using the base timestamp.
Delay by Zapieror swap with your favorite app
4.Sends offline conversion event
Integrate Google Ads and conversion tracking tools to send offline conversion using mapped gclid, email, or formatted phone.
Google Adsor swap with your favorite app
5.Sends server event
Integrate Facebook Conversions (for Business admins) and event payload tools to send a server event with timestamp and consent flags.
Facebook Conversions (for Business admins)or swap with your favorite app
6.Updates row with event id
Integrate Google Sheets and spreadsheet auditing tools to mark rows as uploaded and write returned event id or time.
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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