1.Captures new or updated lead events
Integrate Zoho CRM, CRM data fields, and identifier inputs to capture lead events and conversion timestamps.
Send offline conversions for new CRM leads
Automatically capture new or updated lead events across Zoho CRM and Google Ads. Create offline conversion events when new leads arrive, updated leads post, or lead fields changeβso you can format timestamps, filter identifiers, and send conversions without manual attribution checks.
How this automation protects conversion attribution accuracy
When lead updates reach your CRM without a conversion handoff, ad reporting and retargeting lose attribution accuracy. This automation captures lead events in Zoho CRM, formats timestamps and identifiers, and sends offline conversions through Google Adsβso your team can trust measurement.
Zoho CRMor swap with your favorite app
2.Formats conversion timestamps
Integrate Formatter by Zapier and data formatting tools to format conversion timestamps for advertising APIs.
Formatter by Zapieror swap with your favorite app
3.Filters for qualifying identifiers
Integrate Filter by Zapier, CRM criteria, and identifier checks to continue only when an email or click id exists.
Filter by Zapieror swap with your favorite app
4.Sends offline conversion events
Integrate Google Ads and ad conversion setup to send offline conversion time, identifiers, and value when available.
Google Adsor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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