1.Monitor completed orders
Integrate Square and payment capture tools to trigger when a new order is completed and pass core payment fields into the workflow.
Send offline ad conversions for completed payments
Automatically capture completed POS payments across Square. Report offline conversions and log reconciliation data to Google Ads and Facebook Conversions and Zapier Tables when payments complete, timestamps need settlement, or customer identifiers are readyβso you can attribute purchases, enrich identifiers, and audit every conversion without manual reporting.
How this automation protects attribution integrity
When a completed payment happens, attribution gaps can confuse reporting and slow fixes. This automation delays settlement, formats identifiers and enriches subscriber data, reports offline conversions, and logs every purchaseβso your team can reconcile conversions without chasing records.
Squareor swap with your favorite app
2.Wait for settlement delay
Integrate Delay by Zapier and scheduling tools to delay processing for 3 hours and preserve the original order timestamp.
Delay by Zapieror swap with your favorite app
3.Format identifiers for ads
Integrate Formatter by Zapier and data formatting tools to normalize phone numbers and format timestamps into required ad platform formats.
Formatter by Zapieror swap with your favorite app
4.Find subscriber by email
Integrate Mailchimp and audience search tools to look up subscribers by normalized email and return configured identifier fields when present.
Mailchimpor swap with your favorite app
5.Report offline conversions
Integrate Google Ads and Facebook Conversions and conversion tracking tools to report offline conversions using gclid when available or email and phone.
Google Adsor swap with your favorite app
6.Create reconciliation tracking row
Integrate Zapier Tables and audit logging tools to create a tracking record for each conversion with identifier source and values.
Zapier Tablesor swap with your favorite app
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Clarify campaign ROI with automated conversion capture, revenue mapping, and attribution reporting
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Step 1
Connect your tools
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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