1.Detect new or updated deals
Integrate Pipedrive and CRM data tools to pull deal and associated contact details for offline conversion reporting.
Send CRM lead conversions to ad platform for campaign attribution
Automatically monitor new or updated deals in Pipedrive and pull contact details across Pipedrive and Google Ads. Send offline conversions when deals created, deals updated, or deal stage shiftsβso you can update ad attribution and reflect CRM outcomes without manual reporting.
How this automation improves ad conversion reporting
When new CRM deals land without being reported back to ad accounts, attribution lags and reporting becomes manual. This automation pulls deal and contact details, filters qualifying deals, formats conversion time, and sends offline conversions to Google Adsβso your team can measure real CRM outcomes.
Pipedriveor swap with your favorite app
2.Filter qualifying deals
Integrate Filter by Zapier and pipeline staging logic to continue only when email exists and deals fall in range.
Filter by Zapieror swap with your favorite app
3.Format conversion time
Integrate Formatter by Zapier and time formatting tools to map deal creation time into ad conversion time format.
Formatter by Zapieror swap with your favorite app
4.Send offline conversion
Integrate Google Ads and ad conversion reporting to send offline conversions by mapping identifiers and conversion time.
Google Adsor swap with your favorite app
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Clarify campaign ROI with automated conversion capture, revenue mapping, and attribution reporting
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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