1.Monitors lead stage changes
Integrate LeadSquared to detect lead stage changes and build event payloads with stage and timestamp for conversion routing.
Send CRM funnel updates to ad conversion platform
Automatically monitor lead stage changes in LeadSquared across Facebook Conversions. Send funnel event signals when qualifying stages update and map identifiers and timestamps β so you can improve attribution, refresh audiences, and reduce manual reporting without manual reconciliation.
How this automation delivers conversion signals for attribution
When lead stages shift but ad platforms miss timely updates, attribution gets skewed and audience updates stall. This automation monitors LeadSquared stage changes, formats and filters qualifying funnels, and sends conversion events to Facebook Conversionsβso your team can measure impact without manual reconciliation.
LeadSquaredor swap with your favorite app
2.Formats event timestamps
Integrate Formatter by Zapier to format timestamps into the ad platform preferred format for accurate event timing.
Formatter by Zapieror swap with your favorite app
3.Filters qualifying funnel stages
Integrate Filter by Zapier to continue only for configured funnel stages so irrelevant lifecycle changes do not send.
Filter by Zapieror swap with your favorite app
4.Sends funnel event to ad platform
Integrate Facebook Conversions to send funnel events by mapping stage names, contact identifiers, and event timestamps.
Facebook Conversionsor swap with your favorite app
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
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