1.Catches incoming conversion webhook
Integrate Webhooks by Zapier and webhook processing tools to parse incoming payloads and trigger downstream conversion capture.
Send conversion events to ad platforms for attribution
Automatically catch conversion webhooks across Mixpanel, Google Ads, Facebook Conversions (for Business admins), and LinkedIn Conversions. Send conversion events when conversion webhooks arrive, click identifiers exist, or user identifiers matchβso you can update analytics profiles, record conversion events, and forward ad conversion calls without manual tagging.
How this automation unifies conversion attribution
When conversion webhooks arrive but attribution signals stay split, reporting gets delayed and manual reconciliation slows optimization. This automation catches the webhook, creates or updates profiles, tracks conversion events, and forwards conversion calls to ad platformsβso your team can measure impact faster.
Webhooks by Zapieror swap with your favorite app
2.Creates or updates profile
Integrate Mixpanel and analytics tools to map identifiers and key fields into profiles for the incoming conversion.
Mixpanelor swap with your favorite app
3.Tracks conversion event
Integrate Mixpanel and event tracking tools to log the conversion event with timestamp and campaign properties.
4.Sends offline conversion
Integrate Google Ads and attribution mapping tools to transmit offline conversion time using the incoming timestamp or offset.
Google Adsor swap with your favorite app
5.Sends server-side conversion event
Integrate Facebook Conversions (for Business admins) and identity resolution tools to send identifiers and event properties for server-side attribution.
Facebook Conversions (for Business admins)or swap with your favorite app
6.Creates conversion event
Integrate LinkedIn Conversions and campaign metadata tools to create conversion events using email and name fields.
LinkedIn Conversionsor swap with your favorite app
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Clarify campaign ROI with automated conversion capture, revenue mapping, and attribution reporting
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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