1.Detect updated spreadsheet rows
Integrate Google Sheets to read the updated row, apply the dedupe column, and map inquiry fields to conversion inputs.
Send conversion events from updated inquiry rows to ads
Automatically detect updated inquiry rows across Google Sheets. Send conversion events when rows update, timestamps change, or inquiries qualifyβso you can create conversion events, format timestamps, and keep attribution accurate without manual reporting.
How this automation improves ad attribution with conversion events
When updated inquiry rows keep changing, attribution can drift and campaign reporting stalls. This automation reads updated rows, formats conversion fields, and sends LinkedIn conversion eventsβso your team can measure intent on timeβwithout manual rework.
Google Sheetsor swap with your favorite app
2.Format conversion timestamps
Integrate Formatter by Zapier to format the timestamp to Unix or ISO and normalize email casing to match LinkedIn requirements.
Formatter by Zapieror swap with your favorite app
3.Create conversion events
Integrate LinkedIn Conversions to create a conversion event with email, conversion time, and inquiry attributes in your ad account.
LinkedIn Conversionsor swap with your favorite app
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Clarify campaign ROI with automated conversion capture, revenue mapping, and attribution reporting
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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