1.Detect new contact trigger
Integrate HubSpot and marketing list tools to detect new contacts that should be evaluated for conversion event eligibility.
Send conversion events for new paid contact records
Automatically monitor new contacts entering your HubSpot lists and qualify records using Zapier across HubSpot and LinkedIn Conversions. Create LinkedIn conversion events when new contacts join a list, qualifying contacts match consent criteria, or contacts arrive without emailβso you can filter leads, normalize payload data, and preserve ad attribution without manual reporting.
How this automation boosts conversion attribution events
When new contacts arrive but qualification or formatting varies, attribution data gets incomplete and retargeting audiences fall out of sync. This automation filters and formats contact records, then creates LinkedIn conversion eventsβso your team can match real leads to ad outcomes in real timeβso your team can act without delays.
HubSpotor swap with your favorite app
2.Filters for qualifying contacts
Integrate Filter by Zapier and consent validation tools to continue only when the contact has an email and meets criteria.
Filter by Zapieror swap with your favorite app
3.Normalizes contact data
Integrate Formatter by Zapier and data formatting tools to map names, format email, and normalize phone for payload consistency.
Formatter by Zapieror swap with your favorite app
4.Creates conversion event
Integrate LinkedIn Conversions and conversion payload tools to create and map the conversion event to the configured advertising account.
LinkedIn Conversionsor swap with your favorite app
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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