1.Detect new or updated contact
Integrate HubSpot and CRM lifecycle data to detect contact created or updated records for conversion event mapping.
Send contact lifecycle events to ad conversion platform
Automatically monitor HubSpot contact created or updated events across HubSpot and Facebook Conversions. Create and update conversion signals when lifecycle stages, email presence, or contact updates changeβso you can filter qualified records, format event fields, and send paid attribution events without manual reconciliation.
How this automation protects your paid attribution
When contact updates drift from campaign reporting, inaccurate paid attribution can lead to wasted spend. This automation monitors HubSpot lifecycle changes and sends conversion events to Facebook Conversions and formats event fieldsβso your team can trust attribution insights without rework.
HubSpotor swap with your favorite app
2.Filter qualifying records
Integrate Filter by Zapier and data filters to continue only for configured lifecycle stages and non-empty email values.
Filter by Zapieror swap with your favorite app
3.Normalize contact fields
Integrate Formatter by Zapier and data formatting tools to normalize email case and phone numbers for event parameters.
Formatter by Zapieror swap with your favorite app
4.Send funnel event
Integrate Facebook Conversions and ad endpoint events to send funnel events with email, phone, lifecycle, and dedupe reference.
Facebook Conversionsor swap with your favorite app
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Clarify campaign ROI with automated conversion capture, revenue mapping, and attribution reporting
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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