1.Catches incoming order webhook
Integrate Webhooks by Zapier and webhook payload mapping tools to surface the incoming order data for mapping and routing into the automation.
Send completed order purchase events to ad platform
Automatically monitor completed order webhooks across Webhooks by Zapier and Facebook Conversions by Zapier. Create validated, privacy-safe purchase events when completed orders arrive, so you can measure conversions, prevent duplicates, and keep pixels accurate without manual reporting.
How this automation validates purchase events for better attribution
When completed order webhooks need manual cleanup and mapping, conversion tracking can break and attribution becomes unreliable. This automation parses order payloads, hashes identifiers, and creates Facebook Conversions eventsβso your team can measure purchases with confidence.
Webhooks by Zapieror swap with your favorite app
2.Filters for completed orders
Integrate Filter by Zapier and data validation tools to continue only for completed orders and skip non qualifying records.
Filter by Zapieror swap with your favorite app
3.Parses purchase identifiers
Integrate Code by Zapier (JavaScript) and parsing tools to extract fbc, fbp, and gclid using payload fields and fallbacks.
Code by Zapieror swap with your favorite app
4.Hashes customer identifiers
Integrate Code by Zapier (Node/Python) and hashing tools to produce SHA256 hashed email and phone identifiers for measurement.
5.Creates Facebook purchase event
Integrate Facebook Conversions by Zapier and conversion mapping tools to create the purchase event with value, currency, and contents.
Facebook Conversionsor swap with your favorite app
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