1.Captures lead conversion payload
Integrate RD Station and marketing attribution tools to capture conversion payload and key identifiers for reporting.
Send closed deals as offline conversion events to ads
Automatically capture lead conversion events across RD Station and publish offline conversions to Google Ads for attribution reporting. Send offline conversion events when lead converts, deals close, or conversion payloads arriveβso you can filter qualifying records, delay for verification, and report closed deals without manual reporting.
How this automation verifies and sends offline conversions
When lead conversion events happen, attribution gaps can appear because offline conversions land too early or without proper validation. This automation captures conversion payloads and identifiers, filters qualifying records, and sends delayed offline conversions to Google Adsβso your team can measure closed deals accurately.
RD Stationor swap with your favorite app
2.Continues only for qualifying records
Integrate Filter by Zapier and workflow rules to continue only for matching funnel stages and configured conversions.
Filter by Zapieror swap with your favorite app
3.Delays reporting by 24 hours
Integrate Delay by Zapier and reconciliation logic to delay conversions for 24 hours before sending offline events.
Delay by Zapieror swap with your favorite app
4.Sends offline conversion event
Integrate Google Ads and ad reporting tools to send offline conversion events with mapped identifiers and conversion value.
Google Adsor swap with your favorite app
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