1.Catches new lead conversions
Integrate RD Station and lead conversion tracking to capture new conversion events and pull submission metadata for the payload.
Record inbound lead conversions as ad funnel events
Automatically catch new lead conversion events across RD Station and Facebook Conversions. Create funnel events when lead conversion captured, conversion stage changes, or submission IDs arriveβso you can qualify stages, normalize contact fields, and send deduped attribution data without manual reporting.
How this automation protects your attribution signals
When new lead conversion happens, attribution and retargeting can lag or become noisy from unqualified stages. This automation filters conversion stages, normalizes submission fields, and sends deduped funnel events to Facebook Conversionsβso your team can respond to the right intent without manual reporting.
RD Stationor swap with your favorite app
2.Filters qualifying conversion stages
Integrate Filter by Zapier and qualification rules to continue only for configured conversion stages or lead types.
Filter by Zapieror swap with your favorite app
3.Normalizes contact fields
Integrate Formatter by Zapier and data formatting tools to normalize email casing and format phone numbers to E.164.
Formatter by Zapieror swap with your favorite app
4.Sends funnel event to Facebook
Integrate Facebook Conversions and event mapping tools to send deduped funnel events with email, phone, stage, and timestamps.
Facebook Conversionsor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Trusted by 3.4 million companies
Related automations
- Apps: HubSpot, Filter by Zapier, Formatter by Zapier, Google SheetsSwap with your favorite apps.
Add ad click identifiers to campaign attribution sheet
Your contacts moving to opportunity with GCLID often lack a central export for ad attribution. Record GCLIDs and contact context to a shared sheet so campaign managers can reconcile same day.
- Apps: FanBasis, Formatter by Zapier, HyrosSwap with your favorite apps.
Add attributed orders from renewals to marketing records
Your subscription renewals lack attribution, leaving campaign ROI uncredited and reports incomplete. Add renewals to your attribution record so ad ops can reconcile revenue same day.
- Apps: Webhooks by Zapier, Formatter by Zapier, Filter by Zapier, Google SheetsSwap with your favorite apps.
Add booked appointments to attribution tracking sheet daily
Your booked appointment intake often misses attribution data, causing reporting gaps and delayed outreach. Capture and centralize appointment and UTM details so campaign managers can act same day.
- Apps: Stripe, Filter by Zapier, Code by Zapier, HubSpotSwap with your favorite apps.
Add checkout UTM tags to new contact records
You get checkout sessions without UTM context on contacts, which breaks attribution. Capture UTM fields into contacts so marketing can attribute and segment leads same day.
- Apps: Stripe, Zapier Tables, Formatter by Zapier, Google SheetsSwap with your favorite apps.
Add completed payments to ad tracking sheet for attribution
Your ad tracking sheet misses completed payments, leaving attribution and daily reports stale. Record conversion amounts and add payment notes so reports stay current the same day.
- Apps: HubSpotSwap with your favorite apps.
Add conference contacts to your marketing attribution list
Your conference attendee records miss source attribution, leaving campaign managers unsure which sessions drove interest. Campaign managers get consistent attribution so follow-ups begin same day.
- Apps: Calendly, Delay by Zapier, HubSpotSwap with your favorite apps.
Add demo booking UTM parameters to contact records
Your demo bookings miss UTM source details, leaving marketing teams uncertain which channels drive demos and delaying attribution. Capture UTM fields to contact records so campaign managers get accurate attribution same day.
- Apps: Typeform, Filter by Zapier, Formatter by Zapier, DreamdataSwap with your favorite apps.
Add demo signups to revenue attribution audience instantly
Your demo bookings arrive without attribution, leaving campaign managers unsure which channels drive pipeline. Submissions are attributed and routed so your team follows up same day.
- Apps: HubSpot, Delay by Zapier, Formatter by Zapier, Google SheetsSwap with your favorite apps.
Add first meeting bookings to campaign tracking sheet
Your first-meeting bookings miss ad attribution and require manual reconciliation. Capture meeting dates and first/latest ad metadata into a shared sheet for same-day reporting.
- Apps: Sendoso, Filter by Zapier, Formatter by Zapier, DreamdataSwap with your favorite apps.
Add gift send events to revenue attribution records
Unrecorded corporate gift sends leave RevOps and campaign managers without touchpoint context for pipeline credit. Capture those touches into attribution for accurate reporting within minutes.
- Apps: Webhooks by Zapier, Filter by Zapier, Google SheetsSwap with your favorite apps.
Add landing page click IDs to attribution log
Your landing-page conversions lack click IDs and session context, breaking attribution and causing manual lookups. This ensures attribution reconciles same day.
- Apps: HubSpot, Formatter by Zapier, Code by Zapier, Google SheetsSwap with your favorite apps.
Add new leads with UTM data to sheet
Your new leads often lack consolidated UTM context, which breaks campaign attribution. Get full UTM tracking in your central lead sheet for accurate attribution ahead of daily reports.
- View all
Explore all marketing attribution automations
Clarify campaign ROI with automated conversion capture, revenue mapping, and attribution reporting
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Ready to automate your workflow securely?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.