1.Catch Hook for closed deals
Integrate Webhooks by Zapier and analytics tools to capture closed deal payload data and map deal references for processing.
Record closed deal and send conversion back to ads
Automatically catch closed deal payloads across Webhooks by Zapier and Google Ads. Send offline conversions and create deal records when gclid or email matchesβso you can protect attribution accuracy, speed offline reporting, and reconcile every deal without manual attribution.
How this automation closes attribution gaps with offline conversions
When closed deals arrive, delays can break attribution and offline reporting accuracy. This automation catches payloads, normalizes identifiers, sends offline conversions, and creates deal recordsβso your team can reconcile results without manual follow up.
Webhooks by Zapieror swap with your favorite app
2.Run Python to normalize identifiers
Integrate Code by Zapier and data transformation tools to decode and normalize gclid and standardize consent flags.
Code by Zapieror swap with your favorite app
3.Send offline conversion to Google Ads
Integrate Google Ads and reporting systems to send offline conversions using gclid or contact email, time, and value.
Google Adsor swap with your favorite app
4.Create deals table record
Integrate Zapier Tables and table storage tools to create a central deal record for reporting and reconciliation.
Zapier Tablesor swap with your favorite app
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See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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