1.Detects new form submissions
Integrate Marketo and marketing form tools to trigger event creation for new registrations.
Push registration leads as ad conversion events automatically
Automatically monitor new form submissions across Marketo and LinkedIn Conversions. Create ad conversion events when submissions qualify, timestamps normalize, or identifiers mapβso you can measure registration performance, attribute paid media, and keep events consistent without manual reporting.
How this automation records ad conversion events your team can trust
When new form submissions come into Marketo, unqualified or mismatched registrations can break paid-media attribution. This automation filters qualifying submissions, normalizes identifiers, and creates LinkedIn Conversions event dataβso your team can measure registration performance without manual reconciliation.
Marketoor swap with your favorite app
2.Lets only qualifying submissions through
Integrate Filter by Zapier and validation rules to continue only when required identifiers and qualifiers are present.
Filter by Zapieror swap with your favorite app
3.Formats identifiers and event times
Integrate Formatter by Zapier and data formatting tools to normalize identifiers and convert timestamps for attribution.
Formatter by Zapieror swap with your favorite app
4.Creates conversion event in LinkedIn
Integrate LinkedIn Conversions and conversion mapping tools to create the ad conversion event payload from submission data.
LinkedIn Conversionsor swap with your favorite app
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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