1.Monitors new lead submissions
Integrate Facebook Lead Ads and lead form workflows to detect new lead submissions and start attribution enrichment.
Add social lead activity to marketing attribution records
Automatically monitor new lead submissions across Facebook Lead Ads and SegMetrics. Create and update attribution records when lead form submits, ad metadata is attached, or email is capturedβso you can build attribution links, update contact profiles, and log page-view events without manual attribution tracking.
How this automation enriches your attribution records
When Facebook Lead Ads finds a new lead submission, attribution context can get lost during manual review and campaign performance suffers. This automation builds attribution URLs, adds or updates contact profiles, and records lead page viewsβso your team can report on accurate source signals.
Facebook Lead Adsor swap with your favorite app
2.Builds attribution source URL
Integrate Formatter by Zapier and UTM components to build a single attribution source URL from ad metadata.
Formatter by Zapieror swap with your favorite app
3.Adds or updates contact
Integrate SegMetrics and CRM-style mapping to add or update a contact and return a contact reference.
SegMetricsor swap with your favorite app
4.Records page-view event
Integrate SegMetrics and analytics event tracking to map the source URL to page URL and record a page-view event.
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Clarify campaign ROI with automated conversion capture, revenue mapping, and attribution reporting
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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