1.Catch incoming campaign payload
Integrate Webhooks by Zapier and routing tools to map webhook campaign fields for downstream metric requests.
Update campaign record with post-send metrics and status
Automatically monitor post-send campaign webhooks across Webhooks by Zapier and ActiveCampaign. Create and update when campaign identifier is received, webhook payload contains metrics, or profit-center mapping is foundβso you can update campaign status, save final rates, and log reconciled metrics without manual reporting.
How this automation updates campaign performance records
When post-send performance data arrives late or stays scattered, reporting delays can miss completion updates. This automation catches the campaign webhook, fetches ActiveCampaign statistics, calculates rates, stores prior metrics, and updates Salesforce campaign recordsβso your team can reconcile performance instantly.
Webhooks by Zapieror swap with your favorite app
2.Fetch campaign statistics
Integrate ActiveCampaign and email analytics tools to retrieve sends, opens, verified opens, clicks, replies, and bounce metrics.
ActiveCampaignor swap with your favorite app
3.Calculate final performance rates
Integrate Formatter by Zapier and rate calculators to compute open rate, verified open rate, CTOR, CTR, and unsubscribe rate.
Formatter by Zapieror swap with your favorite app
4.Store and compare prior metrics
Integrate Storage by Zapier and comparison storage to read previous metric keys and overwrite them with new values.
Storage by Zapieror swap with your favorite app
5.Update campaign record with metrics
Integrate Salesforce and CRM fields to set Completed status, closing date, and numeric campaign metric values.
Salesforceor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Trusted by 3.4 million companies
Related automations
- Apps: Schedule by Zapier, Google Sheets, Filter by ZapierSwap with your favorite apps.
Append and enrich campaign performance rows each day
Your raw campaign rows get blocked by errors or blanks, leaving reviews incomplete. It copies, enriches, and flags rows into a review sheet for campaign managers daily.
- Apps: Lucky Orange, Filter by Zapier, Google Ads, GmailSwap with your favorite apps.
Create ad performance reports from site click events
Your site clicks aren't reflected in ad reports, so managers can't tell which interactions drive conversions. This creates timely ad reports linking clicks to conversions ahead of weekly reviews.
- Apps: Schedule by Zapier, Code by Zapier, monday.comSwap with your favorite apps.
Create campaign performance items in your content board
Your campaign reports aren't in your tracker, leaving creatives without send and revenue metrics. Get weekly campaign entries so teams can act on results before the next release.
- Apps: Schedule by Zapier, Google Ads, Looping by Zapier, SQL ServerSwap with your favorite apps.
Create daily campaign performance rows in database for reporting
Your ad performance reports aren't stored as daily database rows, leaving campaign managers without current cost and conversion context. Get cleaned campaign-level rows added each morning so teams act on fresh metrics before the day starts.
- Apps: Schedule by Zapier, Google Ads, Formatter by Zapier, Storage by ZapierSwap with your favorite apps.
Create daily consolidated ad spend for campaign review
Your daily ad spend numbers arrive fragmented, so you can't judge campaign pacing. Consolidate yesterday's spend into a single stored total for quick review before the next business day.
- Apps: Schedule by Zapier, Google Ads, Looping by Zapier, Zapier TablesSwap with your favorite apps.
Create hourly campaign performance records for marketing ops
Campaign reports that go stale leave managers without CTR, CPC, or conversion context. Keep a central reporting table updated so marketing ops sees fresh metrics within the hour.
- Apps: Schedule by Zapier, Facebook Lead Ads (for Business admins), Filter by Zapier, Zapier TablesSwap with your favorite apps.
Create weekly ad performance rows for remarketing campaigns
Your remarketing ad metrics are scattered, leaving campaign managers without a single adset view. It creates consolidated table rows so your team reviews trends before weekly meetings.
- Apps: Google Sheets, Filter by Zapier, MailchimpSwap with your favorite apps.
Enrich campaign index rows with live campaign details
Your campaign index rows miss live campaign metadata, leaving launch context and performance columns blank. Enrich rows automatically so campaign managers see current status and metrics ahead of sends.
- Apps: Webhooks by Zapier, Zapier Tables, Formatter by ZapierSwap with your favorite apps.
Log ad conversions from webhooks and update monthly counts
You lose attribution and reporting when webhook conversion events go unrecorded. That ensures marketing has accurate counts for reports and updated monthly totals ahead of monthly reviews.
- Apps: Mailgun, Zapier TablesSwap with your favorite apps.
Log email opens to engagement records for campaigns
Your transactional email opens aren't tracked centrally, leaving campaign managers blind to recipient engagement. Logging opens into a shared engagement table gives teams follow-up context the same day.
- Apps: Instantly, Filter by Zapier, Formatter by Zapier, Google SheetsSwap with your favorite apps.
Log outreach events to your campaign report sheet
Your outreach events from email campaigns go untracked in a central log, leaving campaign managers without timely engagement context. Keep reports accurate and export-ready within minutes.
- Apps: Calendly, Filter by Zapier, Paths by Zapier, Google SheetsSwap with your favorite apps.
Log session bookings into a central marketing metrics sheet
Your scheduled session bookings lack consistent source tags and make campaign reports inaccurate. Log each booking to a central sheet so campaign managers get source-tagged records within minutes.
- View all
Explore all campaign performance tracking automations
Improve campaign performance visibility with automated spend alerts, lead tracking, and reporting updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Ready to automate your workflow securely?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.