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Send conversion events from subscriber updates to ads

Automatically watch new or updated subscriber changes across Mailchimp and Facebook Conversions. Send conversion events when purchase confirmed, paid subscription started, or product selection updatedβ€”so you can improve conversion reporting, keep campaigns optimized, and reconcile results without manual reporting.

How this automation improves conversion tracking

When new or updated subscriber records change, delays can distort campaign attribution and optimization. This automation monitors subscriber updates and filters qualifying records, then sends mapped conversion events to Facebook Conversionsβ€”so your team can act on accurate results.

  1. 1.Monitors new or updated subscriber

    Integrate Mailchimp and marketing data tools to watch subscriber adds or updates and pull the subscriber payload.

    Mailchimpor swap with your favorite app
  2. 2.Filters to qualifying records

    Integrate Filter by Zapier and purchase logic tools to continue only for confirmed purchases or paid subscriptions.

    Filter by Zapieror swap with your favorite app
  3. 3.Sends conversion event

    Integrate Facebook Conversions and event mapping tools to send mapped event parameters, including currency or revenue when available.

    Facebook Conversionsor swap with your favorite app

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Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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