1.Catch Hook product-view payload
Integrate Webhooks by Zapier to ingest incoming product-view payloads and start lead scoring from the webhook context.
Update lead scores from site events to systems
Automatically catch incoming product-view payloads across Webhooks by Zapier, Klaviyo, Code by Zapier, and Salesforce. Create and update when product page views, subscribers match by email, or lead score incrementsβso you can update subscriber profiles, persist lead scores, and update CRM fields without manual reporting.
How this automation updates lead scores across systems
When product-view payloads arrive but scores stay split across platforms, targeting slows and outreach loses timing. This automation finds matching subscribers, recalculates scores in JavaScript, and updates Klaviyo and Salesforce fieldsβso your team can act on one shared intent signal.
Webhooks by Zapieror swap with your favorite app
2.Find subscriber by webhook email
Integrate Klaviyo and marketing profiles to look up matching subscribers by email and confirm the scoring inputs.
Klaviyoor swap with your favorite app
3.Run JavaScript to calculate score
Integrate Code by Zapier and scoring rules to apply the configured increment and output the updated lead score value.
Code by Zapieror swap with your favorite app
4.Update subscriber custom lead score
Integrate Klaviyo and customer properties to persist the updated lead score to a subscriber custom property.
5.Find and update account lead score
Integrate Salesforce and CRM records to update the matching account lead score field when a record exists.
Salesforceor swap with your favorite app
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Prioritize high-intent leads with automated score updates, qualification rules, and rep alerts
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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