1.Detect link clicked video events
Integrate Mailchimp and email campaign tracking to detect link clicked video engagement and to start lead scoring enrichment.
Update CRM lead score from email video click
Automatically monitor link clicked events for tracked video links across Mailchimp, Capsule CRM, and Zapier tools. Create and update when a tracked video click occurs or a campaign segment qualifies or the click produces high scoresβso you can calculate ABM scores, update lead records, and trigger routing without manual lead scoring.
How this automation updates ABM lead scores for faster follow-up
When tracked video link clicks are left unscored, leads miss timing and follow-up momentum. This automation finds contacts, computes ABM lead scores, updates the custom lead score field, adds a campaign tag, and calls a routing sub-workflowβso your team can act on intent sooner.
Mailchimpor swap with your favorite app
2.Find contact by email
Integrate Capsule CRM and CRM lookup tools to match the contact by email and to return the contact ID for scoring.
Capsule CRMor swap with your favorite app
3.Compute ABM lead score
Integrate Code by Zapier and enrichment logic to compute an ABM lead score from contact and campaign inputs.
Code by Zapieror swap with your favorite app
4.Update contact custom score
Integrate Webhooks by Zapier and CRM field updates to write the computed score into the configured custom lead score field.
Webhooks by Zapieror swap with your favorite app
5.Add campaign engagement tag
Integrate Capsule CRM and tagging workflows to create or apply a campaign engagement tag for the clicked asset.
6.Call reusable routing workflow
Integrate Sub-Zap by Zapier and notification routing to pass email, tag names, score, and contact ID for downstream actions.
Sub-Zap by Zapieror swap with your favorite app
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Prioritize high-intent leads with automated score updates, qualification rules, and rep alerts
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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