1.Monitor new registrant details
Integrate Livestorm and lead capture tools to monitor new registrant events and map email and event title to the workflow.
Add webinar registrant event score to prospect records
Automatically detect new registrant activity across Livestorm, Filter by Zapier, Delay by Zapier, Pardot, and Formatter by Zapier. Create and update when qualifying webinar registrations arriveβso you can boost prospect scores, set webinar lead sources, and route engaged attendees without manual scoring.
How this automation boosts webinar intent scoring
When new registrants arrive but scoring stays unaligned, engaged attendees can be deprioritized. This automation filters qualifying registrations, finds the matching Pardot prospect, and updates score and lead sourceβso your team can prioritize intent faster.
Livestormor swap with your favorite app
2.Qualify webinar registrations
Integrate Filter by Zapier and routing rules to continue only for qualifying registrations based on event title and email domain.
Filter by Zapieror swap with your favorite app
3.Wait before prospect lookup
Integrate Delay by Zapier and timing controls to delay 3 minutes so prospect creation finishes before lookup.
Delay by Zapieror swap with your favorite app
4.Find prospect by email
Integrate Pardot and CRM lookup tools to find the prospect ID by registrant email and return current score.
Pardotor swap with your favorite app
5.Increase prospect score
Integrate Formatter by Zapier and enrichment rules to add 10 to the found prospect score for webinar registrations.
Formatter by Zapieror swap with your favorite app
6.Update prospect score and source
Integrate Pardot and CRM updates to update the prospect score and set lead source title and source from the event.
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Prioritize high-intent leads with automated score updates, qualification rules, and rep alerts
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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