1.Catch Hook incoming lead payload
Integrate Webhooks by Zapier and form submission tools to receive inbound lead fields and extract company domain for qualification mapping.
Add qualification scores to inbound lead rows for managers
Automatically enrich inbound lead payloads across Webhooks by Zapier and Clay. Get qualification scores and conclusions when domains match, so you can prioritize outreach, update lead rows, and flag low-score results without manual reporting.
How this automation enriches your qualified lead list
When inbound lead payloads arrive, unscored leads can slow down outreach decisions. This automation calls a qualification endpoint, finds matching Clay records, and updates each row with conclusion and numeric scoreβso your team can prioritize follow-up.
Webhooks by Zapieror swap with your favorite app
2.Custom Request qualification endpoint
Integrate Webhooks by Zapier and qualification endpoints to POST mapped company fields and capture the returned conclusion and score.
3.Find Record in Table by domain
Integrate Clay and spreadsheet data to search the table for an existing row using the company domain as the lookup key.
Clayor swap with your favorite app
4.Update Record in Table with score
Integrate Clay and data enrichment tools to update the matched row with qualification conclusion and numeric score in the right fields.
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Prioritize high-intent leads with automated score updates, qualification rules, and rep alerts
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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