1.Detect new lead in Lofty
Integrate Lofty and CRM fields to capture each new lead and extract the lead ID and address for routing.
Tag new leads with drive-time buckets for agent routing
Automatically calculate drive time from office origin to each new lead address across Lofty and mapping tools. Assign drive time buckets and update lead tags when a lead is created, a new lead is submitted, or a lead address is enteredβso you can fetch durations, route by bucket, and update records without manual routing.
How this automation routes leads by drive-time buckets
When new leads are created without drive-time context, routing delays can overwhelm the right agents. This automation calculates travel duration, assigns drive-time buckets, and updates your lead tags in Loftyβso your team can route faster.
Loftyor swap with your favorite app
2.Get distance matrix duration
Integrate Webhooks by Zapier and Google Maps Distance Matrix to retrieve travel duration from the origin to the lead address.
Webhooks by Zapieror swap with your favorite app
3.Convert seconds to minutes
Integrate Formatter by Zapier and data formatting to divide duration seconds by 60 and output numeric minutes.
Formatter by Zapieror swap with your favorite app
4.Branch by drive-time range
Integrate Paths by Zapier and routing rules to branch based on qualifying minute ranges for bucket assignment.
Paths by Zapieror swap with your favorite app
5.Continue only for matching ranges
Integrate Filter by Zapier and conditional logic to allow only leads that fall within selected drive-time thresholds.
Filter by Zapieror swap with your favorite app
6.Update lead with bucket tag
Integrate Lofty and CRM records to update the existing lead with the computed drive-time bucket for routing.
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