1.Captures new lead form submission
Integrate Facebook Lead Ads, lead fields, and form mapping to capture each submission and map name, email, phone, and UTM data.
Send validated lead notifications to intake coordinators and billing
Automatically monitor Facebook Lead Ads form submissions across Facebook Lead Ads and Zapier. Get instant alerts when UTM extraction matches or required contact fields exist or submissions are incompleteβso you can extract UTM tokens, deliver intake emails, and notify ops for manual triage without manual triage.
How this automation routes qualified leads
When social ad leads arrive with missing details or malformed UTM data, intake gets delayed and ops gets flooded. This automation captures submissions and extracts UTM data, filters valid leads and routes emails to your intake and ops inboxβso your team can respond faster.
Facebook Lead Adsor swap with your favorite app
2.Extracts UTM webtag tokens
Integrate Formatter by Zapier, regex extraction, and token parsing to run UTM extraction and return a matched boolean and extracted token.
Formatter by Zapieror swap with your favorite app
3.Filters by UTM validation
Integrate Filter by Zapier and validation rules to continue only when the UTM extraction matched and required contact fields exist.
Filter by Zapieror swap with your favorite app
4.Sends intake email for valid leads
Integrate Gmail and email templates to send validated lead emails to the configured intake inbox with mapped UTM data.
Gmailor swap with your favorite app
5.Sends ops error email for invalid leads
Integrate Gmail and diagnostic messaging to email ops when UTM is malformed or contact fields are missing for manual review.
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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