1.Capture new lead submissions
Integrate Facebook Lead Ads and marketing form routing tools to capture lead submissions and ad metadata for mapping fields.
Send social lead form responses to sales backend
Automatically capture new lead submissions across Facebook Lead Ads, Formatter by Zapier, and Webhooks by Zapier. Create and update when social lead form responses arrive or email fields validate or ad metadata is includedβso you can format contact details, send backend payloads, and create records without manual follow-up.
How this automation accelerates lead intake
When new lead submissions are captured, leads can stall in inboxes and never reach the right backend records. This automation captures lead submissions, formats contact fields, and posts lead payloads to your sales backendβso your team can respond immediately.
Facebook Lead Adsor swap with your favorite app
2.Format and validate contact fields
Integrate Formatter by Zapier, contact data formatting, and validation tools to normalize phone numbers, standardize names, and validate emails.
Formatter by Zapieror swap with your favorite app
3.Post lead payload to sales backend
Integrate Webhooks by Zapier and backend endpoints to post a JSON payload with standardized contact data and ad metadata.
Webhooks by Zapieror swap with your favorite app
Automate your work, your way
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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