1.Catches inbound SMS payload
Integrate Webhooks by Zapier and webhook payload mapping to capture the sender number, message body, and submission ID for routing.
Send SMS replies and route inbound leads to team
Automatically catch inbound SMS webhooks across Webhooks by Zapier, Storage by Zapier, Formatter by Zapier, and Zoho CRM. Get instant alerts when SMS replies arrive, submission IDs are new, or messages match escalation rulesβso you can send acknowledgements, route to the right team, and log unknown numbers without manual follow-up.
How this automation routes inbound leads faster
When inbound SMS replies arrive without a fast handoff, leads can stall and team follow-up gets delayed. This automation catches SMS webhooks, deduplicates and matches leads, and then sends replies and alerts while logging unknown numbersβso your team can respond quickly.
Webhooks by Zapieror swap with your favorite app
2.Looks up submission ID key
Integrate Storage by Zapier and deduplication storage to check the submission ID key and prevent duplicate processing.
Storage by Zapieror swap with your favorite app
3.Formats phone to E164
Integrate Formatter by Zapier and phone normalization tools to convert the sender number into E.164 format for lookup.
Formatter by Zapieror swap with your favorite app
4.Finds lead by mobile number
Integrate Zoho CRM and CRM search to find a matching lead by formatted mobile number.
Zoho CRMor swap with your favorite app
5.Calls sub zap for matched lead
Integrate Sub-Zap by Zapier and routing variables to pass lead identifiers, reply text, and timestamp for project handling.
Sub-Zap by Zapieror swap with your favorite app
6.Sends acknowledgement to sender
Integrate SMS by Zapier and messaging workflows to send an immediate acknowledgement mapped from the inbound message.
SMS by Zapieror swap with your favorite app
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