1.Catches new lead form submissions
Integrate Facebook Lead Ads and lead routing tools to capture each New Lead submission and pass raw fields forward.
Send parsed lead ads entries to partner intake endpoint
Automatically monitor new lead submissions across Facebook Lead Ads and lead routing tools. Post clean, parsed JSON to your partner intake endpoint when lead submitted, lead form submitted, or new lead capturedβso you can qualify leads, route them fast, and avoid manual triage.
How this automation routes clean partner leads
When new Facebook Lead Ads submissions pile up, delays can slow partner follow up and increase lead loss. This automation catches leads, formats and filters them, and posts a mapped JSON payload to the partner intake endpointβso your team can route qualified records quickly.
Facebook Lead Adsor swap with your favorite app
2.Parses ad and UTM text
Integrate Formatter by Zapier and text parsing tools to split ad and UTM text into campaign, term, and content pieces and normalize phone.
Formatter by Zapieror swap with your favorite app
3.Routes priority Path A leads
Integrate Filter by Zapier and lead routing rules to continue only when citizenship or segment values match priority.
Filter by Zapieror swap with your favorite app
4.Routes remaining Path B leads
Integrate Filter by Zapier and lead routing rules to continue for other records and send them to the alternate path.
5.Posts JSON to partner endpoint
Integrate Webhooks by Zapier and webhook endpoints to map contact and parsed UTM fields into headers and post the JSON payload.
Webhooks by Zapieror swap with your favorite app
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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