1.Catch raw hook payload
Integrate Webhooks by Zapier and event payload tools to capture the raw POST body and to pass lead data forward.
When raw lead webhooks land without consistent formatting, routing breaks and partners miss leads. This automation catches webhook payloads, parses and normalizes fields, routes to the right path, and sends ADF-format emailsβso your team follows up at the right endpoint.
Integrate Webhooks by Zapier and event payload tools to capture the raw POST body and to pass lead data forward.
Integrate Code by Zapier and data parsing tools to detect JSON or form encoding and to extract standardized values.
Integrate Formatter by Zapier and normalization tools to format the timestamp into ISO and to default missing UTMs.
Integrate Paths by Zapier and filters to apply department-based path rules and to select the correct recipient endpoint.
Integrate Gmail and email templating tools to send an ADF XML email, mapping lead fields and UTM tags for delivery.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.