1.Detect new lead submission
Integrate Facebook Lead Ads and lead intake tools to detect new lead submissions for fast handoff.
Send new social lead email to sales inbox
Automatically monitor new lead intake across Facebook Lead Ads and Formatter by Zapier. Send lead emails to sales when lead form submitted, new lead captured, or campaign context receivedβso you can speed follow-up, prioritize subjects, and reduce manual follow-up.
How this automation accelerates your lead follow-up
When new lead arrives, unformatted details can slow follow-up and cause missed sales opportunities. This automation formats lead fields and campaign context, filters qualifying records, and sends the lead email to the sales inboxβso your team can respond at the right time.
Facebook Lead Adsor swap with your favorite app
2.Split full name fields
Integrate Formatter by Zapier and data mapping tools to split full name into first and last name for clearer display.
Formatter by Zapieror swap with your favorite app
3.Extract campaign label
Integrate Formatter by Zapier and content parsing tools to extract campaign label for a readable subject and body line.
4.Validate qualifying records
Integrate Filter by Zapier and contact validation tools to continue only when email or phone and campaign context exist.
Filter by Zapieror swap with your favorite app
5.Send lead email to sales
Integrate Email by Zapier and inbox routing tools to send a mapped lead email to the sales inbox for follow-up.
Email by Zapieror swap with your favorite app
Automate your work, your way
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Add ad form contacts to nurture list instantly
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Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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