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Send new lead email to sales and ops

Automatically route new lead submissions across Webhooks by Zapier, Paths by Zapier, and Email by Zapier. Send tailored notification emails to sales and ops when location is set, UTM is present, or submissions pass checksβ€”so you can follow up fast without manual routing.

How this automation accelerates lead follow-up

When new form submissions arrive in Webhooks by Zapier, delays can stall sales and ops response. This automation routes with Paths by Zapier, filters with Filter by Zapier, and sends notification emailsβ€”so your team can act quickly.

  1. 1.Receive new lead payload

    Integrate Webhooks by Zapier and form intake tools to map lead fields to placeholders for email-ready routing.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Route by location and UTM

    Integrate Paths by Zapier and routing rules tools to evaluate location and UTM presence and continue qualifying records.

    Paths by Zapieror swap with your favorite app
  3. 3.Apply secondary checks

    Integrate Filter by Zapier and validation tools to confirm required contact info and service interest before messaging.

    Filter by Zapieror swap with your favorite app
  4. 4.Send notification to recipients

    Integrate Email by Zapier and email templates to send notification messages to sales and ops recipients automatically.

    Email by Zapieror swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

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Okta
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HelloFresh
Lululemon
Barry's
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The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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