1.Catch incoming submission
Integrate Webhooks by Zapier and inquiry mapping to capture lead fields and route keys from each submission.
Route website leads to the correct breeder contact
Automatically route website inquiries and breeder selections across Webhooks by Zapier and Twilio and Gmail and Brevo. Route to the right breeder when website submissions arrive, breeder selections are provided, or phone and email data is availableβso you can format phones, send messages, and update contacts without manual lead triage.
How this automation routes leads to the right breeder contacts
When website submissions arrive without fast routing, inquiries can stall and response times slip. This automation receives each payload, formats phone numbers, routes by breeder selection, notifies breeders, and adds or updates contactsβso your team can follow up immediately.
Webhooks by Zapieror swap with your favorite app
2.Formats phone number
Integrate Formatter by Zapier and region defaults to format the phone field so SMS messages use E.164 formatting.
Formatter by Zapieror swap with your favorite app
3.Routes by breeder selection
Integrate Filter by Zapier and paths to branch on the breeder selection field and continue only on the matching path.
Filter by Zapieror swap with your favorite app
4.Send SMS to breeder phone
Integrate Twilio and phone messaging to send an SMS to the breeder using the formatted phone and inquiry context.
Twilioor swap with your favorite app
5.Send email to breeder address
Integrate Gmail and email templates to send an email to the breeder with the mapped name, message, and origin.
Gmailor swap with your favorite app
6.Add or update contact
Integrate Brevo and marketing lists to add or update each contact and store inquiry notes for later follow-up.
Brevoor swap with your favorite app
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
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Step 1
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Define the trigger
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Step 3
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