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Route website leads to location owners and CRM

Automatically monitor new inquiry emails across Email Parser by Zapier. Send leads to the right store location and CRM when new emails include store text, lead type, or contact detailsβ€”so you can capture leads, create CRM intake records, and notify managers without manual routing.

How this automation routes leads to the right owners

When new website inquiry emails arrive without a manager match, leads stall and follow-up slips. This automation parses lead fields, looks up the assigned manager, and sends both CRM intake and manager emailsβ€”so your team can act the same day.

  1. 1.Extract lead fields from emails

    Integrate Email Parser by Zapier and parsing tools to extract lead name, contact, interest, store text, and lead type and map them to lead variables.

    Email Parser by Zapieror swap with your favorite app
  2. 2.Find manager row by store

    Integrate Microsoft Excel and lookup tools to query your worksheet and return the assigned manager email from the store text you parsed.

    Microsoft Excelor swap with your favorite app
  3. 3.Email CRM intake address

    Integrate Microsoft Outlook and CRM intake tools to send lead details to your configured CRM intake address so a CRM record can be created.

    Microsoft Outlookor swap with your favorite app
  4. 4.Email manager with lead context

    Integrate Microsoft Outlook and notification tools to send a summarized HTML email to the manager email, set reply-to to the customer, and enable follow-up.

    Microsoft Outlookor swap with your favorite app

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Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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