1.Monitor new lead submissions
Integrate Facebook Lead Ads and lead form intake to catch each new ad form submission as the trigger.
Route parsed social ad leads to buyers quickly
Automatically monitor new lead submissions across Facebook Lead Ads and Formatter by Zapier. Create and update when qualifying ad variant routes to buyer campaignsβso you can route each lead quickly, deliver the right payload, and avoid manual follow-up paperwork.
How this automation routes leads to buyers fast
When new ad form submissions land in Facebook Lead Ads, slow routing can delay buyer delivery and hurt response time. This automation parses lead fields and filters matching variants, then sends qualified leads to buyer campaignsβso your team can route leads quickly.
Facebook Lead Adsor swap with your favorite app
2.Split lead names and variants
Integrate Formatter by Zapier and text parsing tools to split full names and map ad identifiers to variant codes.
Formatter by Zapieror swap with your favorite app
3.Filter for matching buyer path
Integrate Filter by Zapier and routing rules to evaluate the parsed variant and continue only for qualifying records.
Filter by Zapieror swap with your favorite app
4.Send lead to buyer campaign
Integrate Lead Prosper and lead management tools to send first and last name, contact fields, and variant payload to the selected buyer campaign.
Lead Prosperor swap with your favorite app
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Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Allen Lai, Head of Customer Experience
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