1.Catches new lead submissions
Integrate Facebook Lead Ads and lead capture forms to map name, email, phone, and campaign ad metadata to lead fields.
Route new ad leads with campaign context to intake
Automatically capture new lead submissions across Facebook Lead Ads and normalize the data across Formatter by Zapier and Webhooks by Zapier. Route each lead with campaign and ad metadataβso you can standardize contact details, deliver instant intake payloads, and keep attribution without manual routing.
How this automation routes actionable leads to your intake
When ad form submissions arrive without consistent formatting, leads can stall and attribution can get lost. This automation catches new leads, normalizes fields, and posts campaign and ad metadata payloadsβso your team can respond faster.
Facebook Lead Adsor swap with your favorite app
2.Normalizes submission fields
Integrate Formatter by Zapier and data formatting tools to format phone numbers and standardize submission timestamps.
Formatter by Zapieror swap with your favorite app
3.Posts JSON payload to intake
Integrate Webhooks by Zapier and API delivery tools to POST a JSON lead payload with attribution metadata to your intake endpoint.
Webhooks by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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