1.Detect new lead submissions
Integrate Facebook Lead Ads and lead-capture data fields to capture each new form submission to route lead intake endpoints.
Route ad form leads to correct intake system
Automatically capture new lead submissions across Facebook Lead Ads, Formatter by Zapier, Code by Zapier, and Webhooks by Zapier. Instantly create and update intake records when lead submitted, form submitted, or contact addedβso you can normalize routing, apply business-hours delivery, and send mapped payloads without manual lead entry work.
How this automation routes leads to the right intake
When new lead submissions come in, delays can stall pipeline creation. This automation captures lead details, maps them to the correct intake endpoint, and delivers a minimal payloadβso your team can open pipeline entries immediately.
Facebook Lead Adsor swap with your favorite app
2.Lookup and create routing label
Integrate Formatter by Zapier and routing rules to normalize source fields and map campaign or form to a routing label.
Formatter by Zapieror swap with your favorite app
3.Evaluate business-hours routing
Integrate Code by Zapier and scheduling rules to evaluate local business hours and return the target intake.
Code by Zapieror swap with your favorite app
4.Post lead payload to intake
Integrate Webhooks by Zapier and webhook endpoints to post a minimal JSON lead payload to the selected intake endpoint.
Webhooks by Zapieror swap with your favorite app
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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