1.Captures lead status change details
Integrate Close to capture lead reference, primary email, and mapped status for downstream routing.
Push updated lead status to marketing contacts list
Automatically monitor lead status changed events across Close and branch mapped paths with Paths by Zapier. Create and update contacts in HubSpot when CRM status changes, so you place leads into the right nurture segments and campaigns without manual list maintenance.
How this automation updates your nurture segments
When lead status changes, contacts can land in the wrong campaigns and nurture sequences. This automation captures CRM status changes and routes mapped paths, then updates HubSpot contact fieldsβso your team can keep segments accurate without manual list work.
Closeor swap with your favorite app
2.Routes only mapped status paths
Integrate Paths by Zapier to branch by incoming CRM status and continue only for configured mappings.
Paths by Zapieror swap with your favorite app
3.Updates HubSpot contact fields
Integrate HubSpot to match by email and update marketing lead status and contact reference properties.
HubSpotor swap with your favorite app
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