1.Captures new estimator entry
Integrate Typeform to capture the submission payload and estimator answers, and map email as the lead identifier.
Create tiered lead records from estimator form entries
Automatically capture estimator submissions across Typeform and route support-tiered leads in Marketo. Create and update lead records and add them to your configured submissions list when estimator submissions arrive, new estimate ranges appear, or tier thresholds are metβso you can prevent manual data entry, misrouting, and missed nurture updates.
How this automation accelerates tiered lead nurturing
When estimator submissions arrive in Typeform, delays can cause misrouted follow-up and untargeted nurturing. This automation normalizes estimates and routes by tier, then creates or updates Marketo leads and adds them to your submissions listβso your team can follow up at the right level.
Typeformor swap with your favorite app
2.Normalizes estimate values
Integrate Formatter by Zapier to normalize numeric estimate values and extract low and high ranges for tier routing.
Formatter by Zapieror swap with your favorite app
3.Routes by estimate thresholds
Integrate Filter by Zapier (or Paths) to route Assist, Standard, or Premium based on normalized estimate thresholds and model.
Filter by Zapieror swap with your favorite app
4.Creates or updates lead
Integrate Marketo to map contact fields, save normalized estimate values, and set the support tier and site and user counts.
Marketoor swap with your favorite app
5.Adds lead to submissions list
Integrate Marketo to add the created or updated lead to the configured submissions list for nurture.
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