1.Catches new lead form submissions
Integrate Facebook Lead Ads and marketing intake tools to catch new form submissions and map contact fields to standard lead values.
Create sales-ready leads from ad forms to partner CRMs
Automatically catch Facebook Lead Ads form submissions across Facebook Lead Ads. Create and update partner-ready CRM records when submissions arrive, routing by routing keys or business hours β so you can assign partners, log consent, and reduce manual follow-up without reporting.
How this automation routes sales-ready leads
When ad form submissions land without a partner-ready handoff, follow-ups stall and partners miss the moment of intent. This automation catches new leads, normalizes routing channels, decides partner destinations, and posts intake payloads and updates CRM recordsβso your team can respond fast.
Facebook Lead Adsor swap with your favorite app
2.Normalizes campaign source
Integrate Formatter by Zapier and mapping tools to convert the submission source into a normalized channel label for routing.
Formatter by Zapieror swap with your favorite app
3.Decides partner routing key
Integrate Code by Zapier and rules engines to determine partner routing based on business hours and channel label.
Code by Zapieror swap with your favorite app
4.Branches by routing key
Integrate Paths by Zapier and decision logic to branch the workflow per routing key so the right partner gets the payload.
Paths by Zapieror swap with your favorite app
5.Posts payload and updates CRM
Integrate Webhooks by Zapier and CRM tools to post a JSON intake payload and create or update CRM records.
Webhooks by Zapieror swap with your favorite app
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Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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