1.Captures new lead submissions
Integrate Facebook Lead Ads and lead form capture to detect new lead submissions and start routing workflows.
Create routed sales leads from social form submissions
Automatically monitor new lead submissions across Facebook Lead Ads, Google Sheets, Zapier Lead Router, Bitrix24 CRM, and Microsoft Outlook. Create and update records when social form submission arrives or lead field changes or phone details are providedβso you can append worksheet rows, route leads to owners, and create deals without manual follow-up.
How this automation accelerates your lead follow-up
When new leads arrive from Facebook Lead Ads, manual routing can delay follow-up and hurt conversion chances. This automation creates worksheet rows, routes leads to owners, and creates CRM deals and fallback emailsβso your team can act fast.
Facebook Lead Adsor swap with your favorite app
2.Creates spreadsheet row for lead
Integrate Google Sheets and spreadsheet automation to add each incoming lead into your configured worksheet.
Google Sheetsor swap with your favorite app
3.Routes lead to assigned owner
Integrate Zapier Lead Router and routing rules to send submission fields and resolve the correct owner.
Zapier Lead Routeror swap with your favorite app
4.Creates CRM deal when routed
Integrate Bitrix24 CRM and CRM pipelines to create a deal record in the configured pipeline for the assigned owner.
Bitrix24 CRMor swap with your favorite app
5.Sends fallback email when unassigned
Integrate Microsoft Outlook and email notifications to send a fallback message with a short lead summary when no owner is assigned.
Microsoft Outlookor swap with your favorite app
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Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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