1.Detect new lead submissions
Integrate Facebook Lead Ads and lead capture tools to detect new lead submissions for qualification.
Create routed lead from ad form for estimators
Automatically monitor new lead submissions across Facebook Lead Ads and lead intake endpoints. Create and update when qualifying submissions arriveβso you can standardize phone and email, post payloads for routing, and notify owners without manual routing.
How this automation routes leads to estimators
When new ad form submissions arrive without consistent contact fields, leads stall and estimator follow up slows. This automation filters submissions, normalizes details, and posts the lead payload to your intake endpointβso your team can route faster.
Facebook Lead Adsor swap with your favorite app
2.Continue only qualifying leads
Integrate Filter by Zapier and lead validation tools to check phone and email presence before proceeding.
Filter by Zapieror swap with your favorite app
3.Normalize phone and address
Integrate Formatter by Zapier and data mapping tools to normalize phone and address and map fields.
Formatter by Zapieror swap with your favorite app
4.Post payload to lead endpoint
Integrate Webhooks by Zapier and webhook endpoints to post the lead intake payload for routing.
Webhooks by Zapieror swap with your favorite app
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Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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