1.Catch form submission hook
Integrate Webhooks by Zapier and data capture tools to receive raw form submissions and to centralize lead inputs.
Create qualified deals and contacts from website inquiries
Automatically capture website form submissions across Webhooks by Zapier, Formatter by Zapier, Zapier Tables, Google Sheets, HubSpot, and SendGrid. Create and update when inquiries arrive, enrich domains, and build CRM dealsβso you can create records, route owners, and confirm leads without manual follow-up.
How this automation accelerates qualified follow-up
When form submissions hit your webhook, delays can lose conversion momentum and confuse attribution. This automation captures inquiry fields, extracts company domains, and creates records across Zapier Tables, Google Sheets, and HubSpotβso your team can follow up fast.
Webhooks by Zapieror swap with your favorite app
2.Extract email domain
Integrate Formatter by Zapier and data enrichment tools to run text extract and to derive a company domain for matching.
Formatter by Zapieror swap with your favorite app
3.Create tracked table record
Integrate Zapier Tables and database tools to create record rows and to log core contact and project fields.
Zapier Tablesor swap with your favorite app
4.Append spreadsheet lead row
Integrate Google Sheets and spreadsheet tools to create spreadsheet rows and to store submission and contact columns.
Google Sheetsor swap with your favorite app
5.Create contact and deal
Integrate HubSpot and CRM tools to create or update contact records and to create deals with follow-up tasks.
HubSpotor swap with your favorite app
6.Send confirmation email
Integrate SendGrid and email templating tools to send confirmation emails and to deliver next steps to submitters.
SendGridor swap with your favorite app
Automate your work, your way
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Explore all lead routing automations
Accelerate lead response with automated assignment rules, owner alerts, and CRM updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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